7 Content Marketing Tips Use for SEO Expert

The blog comprises of best Content Mareting Tips

SEO helps attract more traffic to your website but for results to appear, you need an effective strategy. However, content is one common point among all the online marketing tactics. This is where an SEO Expert adds an element that helps reach more masses and lead to better conversions. Looking for how to hit the right note through content marketing?Here are tips to help you build a better marketing strategy and achieve better results.

1. Create High-quality Content

Better the content in terms of information, writing style, and other factors, higher are its chances to rank better. In the recent past, Google has updated its algorithms to prefer unique, distinctive, and user-friendly content. Moreover, various experts state that long-form content has become with a word length of 1500 to 3000 words suggested per blog/article. Also, visual content attracts more eyes than the statictext-based one. Thus, adding visual assets such as images/videos in your content can lead to a greater search engine optimization success.

The following are a few tips that can help you improve your page’s readability for better SEO.

· Write shorter sentences

· Use active voice across most of the content

· Format your content to make it easily understandable for skim readers

Better the content in terms of information, writing style, and other factors, higher a re its chances to rank better. In the recent past, Google has updated its algorithms to prefer unique, distinctiSEO expert er-friendly content. Moreover, various experts state that long-form content has become with a word length of 1500 to 3000 words suggested per blog/article. Also, visual content attracts more eyes than the static text-based one. Thus, adding visual assets such as images/videos in your content can lead to a greater search engine optimization success.make Google consider your content as spam and hence, impact the ranking.

Look for search terms relevant to your content’s theme. This tells Google what your content is about, adds relevancy to your business/website,and effectively boosts your article’s ranking on the SERPs. You can use free search tools like Google Keyword Planner to find relevant opportunities that your target audience is searching for. Focus on the topic and look for multiple keywords to target and gather more traffic. But make sure that you use keywords naturally and don’t get tempted to stuff your context. Stuffing keywords in an unnatural manner may make Google consider your content as spam and hence, impact the ranking.

· Research and Validate Your Topic Idea: How can you make sure that your idea is right for your business or customers? Great content starts with the idea. You can use certain tools, look for platforms your target audience is active, and what are they talking about.

· Primary keywords: This section includes long-tail keywords that are relevant to the theme and are used to structure the body of your content. The terms are included in heading and subheadings and are used to cover almost all the sub-areas that the article/blog includes.

· Secondary keywords: This section includes long-tail keywords that are relevant to the theme and are used to structure the body of your content. Theterms are included in heading and subheadings and are used to cover almost all the sub-areas that the article/blog includes.

3. Place Keyword in the URL

In addition to the title and body of the content, keywords should also be used in the URL. This further helps Google understand the context of your content and push it to a higher rank. Not only this, but many users searching on Google analyze the URL before visiting any website. And, if you can create a compelling URL along with title and description using the focused keyword, this can help yoursite in ranking.

As recommended by experts, the URL of your content’s page should be between 50 to 60 characters. Use words only and avoid any special symbols or unwanted characters to ensure better marketing results.

4. Mobile-Friendly Website Design

With the use of mobile devices growing regularly, it would be destructive if a mobile user visits your website and fails to understand and/or navigate it. Make sure your site is mobile friendly because this helps gain higher rankingfrom the search engine. Further, ensure that your website’s font sizes are scalable to ensure that mobile users can easily read the content as they wish. Also, site navigation should be easy for mobile users allowing them to move through the content without any hassle.

5. Quick Loading time

The loading time of your site also plays a critical role in its success over search engines. Cellular networks are not fast everywhere and might be far behind wired network connections across various parts. The ideal time for a site to load should be 2 seconds or less. If it takes more than this time, chances of users leaving the site go high. On the contrary, faster loading sites are believed to deliver better user interaction and hence ranked higher by search engines.Some quick tips to boost your site’s load time include optimizing HTML, CSS, Javascript, compressing images, and doing other activities as suggested by various tools.

6. Promote your content

Mere writing content doesn’t yield results if not promoted to the target audience the right way. Following promotion tactic is a part of the major content marketing strategy aimed to reach out to customers who will be interacting with,and further sharing, it. You can either choose to write for an industry/segment influencer’s website or reach them out to get some valuable links. A commonlyfollowed tactic includes sharing your content on social media pages, where users who love your brand can access it. Besides, social media sites such as Facebook, Instagram, and Twitter allow businesses and individuals to advertise their content to a desired group of users.

Thus, promoting a new piece of content to the target audience and building links from authority sites can help your page/blog rank higher.

7. Get Rid of Duplicate Pages

With everything followed correctly, a small mistake can prevent your site/page from achieving a considerable rank. Having duplicate pages live on your site is one of these.Though duplicating pages can have one or the other reason such as allowing a printer-friendly version it confuses Google on which page to rank for a specific term. In case, you have duplicate pages created, you can remove unwanted ones and redirect those URLs to the actual (only) article/blog page.Thus, creating unique pages & URLs for every type of content on your site is a wonderful tactic to avoid losing valuable traffic.

The Bottom Line

Creating content is quite simple if you are writing for yourself. However, if you wish to spread your words to the masses, you will need arobust content marketing strategy.Right from selecting the topic to keywords, optimizing content, URL, and design as well as promoting, there’s a lot to do. However, if that seems too much for a single hand, you can hire an SEO expert India to get things done for you.